Breaking into the grocery industry is a challenging feat, especially for emerging food brands aiming to reach health-conscious and eco-friendly consumers- like Wynn's Kitchen. One of the most rewarding ways to make this leap is by participating in retailer-led innovation programs like the Sprouts Innovation Program. This journey is about more than just winning shelf space—it’s an opportunity to shape your brand’s future, connect with consumers, and demonstrate how your product aligns with Sprouts’ mission of providing natural, organic, and innovative foods.

Our Founder, Wynn Austin had the opportunity to pitch last week at the Sprouts headquarters in Phoenix, Arizona! With the popularity of Asian food, Sprouts is looking to expand their offerings in the Asian sauce and condiment category. 

Understanding the Sprouts Innovation Program

The Sprouts Innovation Program aims to source unique, high-quality, and often local products that align with their values of natural health and wellness. For small food businesses, the program offers an exciting avenue to showcase products to a receptive audience. Sprouts seeks products with authentic stories, a commitment to quality ingredients, and a strong understanding of consumer needs. The program gives selected brands a chance to pitch directly to Sprouts' buying team, gaining valuable exposure and feedback that can lead to a coveted spot on their shelves.

Asian Innovation meets Health & Wellness

Preparing for the Sprouts Innovation Program is an opportunity for growth. Every time, we have the opportunity to pitch, we dive even deeper into our retail performance, our product positioning, and most importantly our mission. Wynn's Kitchen has been the thought leader for the need for delicious, convenient Asian sauces and condiments that are healthier for you and free of soy, gluten, and sugar!

Gratitude for the Opportunity

We can’t express enough how grateful we are for this opportunity. Regardless of the outcome, having the chance to share Wynn’s Kitchen with such an influential retailer is a milestone for us. It’s a reminder of how far we’ve come and the incredible community that has supported us every step of the way. We are so appreciative of Sprouts’ willingness to consider our small business and the values that we bring to the table.

Waiting for the Results

As we wait for the outcome, we're filled with hope and anticipation. No matter the result, we’re proud of what we’ve accomplished and thankful for the chance to have our sauces recognized by a brand as respected as Sprouts. The experience has strengthened our resolve and excitement for the future, and we can’t wait to see what’s next for Wynn’s Kitchen.

Thank you to everyone who has been part of our journey so far. We couldn’t do this without your support, and we’re thrilled to keep bringing you the flavors and traditions of Wynn’s Kitchen. Stay tuned—we’ll keep you updated as we continue on this exciting path!