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In this episode of the Wynn's Kitchen podcast,  Wynn speaks with Jordan Karcher, founder of Eileen, an innovative app designed to help consumer product brands manage their products in retail stores. They discuss Karcher's background in the CPG industry, the challenges brands face in retail, the importance of data, and how his app Eileen connects brands with shoppers to gather actionable insights. 

Karcher shares his vision for Eileen, the unique shopper experience it offers, and provides valuable advice for CPG brands looking to grow and succeed in a competitive market.

You can learn more about Eileen on their website:

https://www.shopwitheileen.com/

Takeaways

• Eileen is like Uber for insights for brands.
• Data is crucial for CPG brands but often hard to obtain.
• Retail challenges often lead to unexpected outcomes for brands.
• Physical presence in stores is essential for product management.
• Eileen aims to provide actionable insights for brands.
• Shoppers using Eileen provide real-world perspectives on product placement.
• The app is designed to be user-friendly and gamified for shoppers.
• Brands can set up rewards for product checks in specific stores.
• Eileen is retailer agnostic, allowing flexibility for brands.
• Focus on creating a great product and the rest will follow.

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